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The Virtual Participant is an agent that participates in electronic conferences. It monitors the current topics of discussion, and when it recognises a topic that has been discussed previously, for example, in a previous year, it posts a message telling the conference about the previous discussion. The Virtual Participant was first assessed over two years in First Class conferences for the OUBS course B882 Creative Management. At the moment new versions of the Virtual Participant are being planned and developed, to support learning in an industrial setting.