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Novice interaction designers' behaviour in different cultures (UNITE)

Designing interactive products for different cultures is challenging. While the need to design products for the target end user group is well-understood in HCI and Interaction Design, mistakes are still commonly made. It is clear that cultural factors influence not just the design of the product itself but also the definition of usability and the process of design. Many of the most widely-used design approaches embed assumptions based on the developed world. So this project focused on understanding how to identify and teach sound, relevant, contextually-appropriate design expertise when the most accepted approaches have inappropriate assumptions built in.


Sharp, Helen, Lotz, Nicole, Mbayi-Kwelagobe, Letsema, Woodroffe, Mark, Rajah, Dino, Turugare, Ranganai, Socio-cultural factors and capacity building in Interaction Design: results of a video diary study in Botswana


Helen Sharp Nicole Lotz Mark Woodroffe


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