In very broad terms, outreach extends the impact of public broadcasting through a variety of media services, educational materials, and collaborative activities designed to engage individuals and foster community participation in addressing issues of concern.
Educational outreach refers to activities that support formal or classroom-based education, as well as informal education that occurs outside the classroom. Educational outreach campaigns provide educational experiences for young people in classrooms, libraries, after-school programs, community-based organizations, museums, etc., as well as supporting the professional development of the professionals and paraprofessionals who work with them. This definition does not exclude initiatives that also have a Web site targeting the general audience, or a family activity guide, or a partnership with the Rotary Club. However, at its core, the projects we are focusing on have a strong educational mission, in the more traditional sense of the term, even if the series themselves target a general audience.